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Privacy Policy

Effective Date: January 1, 2026   |   Last Updated: January 1, 2026

Souf Side Beauty Bar ATL ("we," "us," "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, how we protect it and the choices you have regarding your information when you visit our website, book a service, contact us or join our SMS messaging program.

By using our website, services or messaging program, you agree to the practices described in this Privacy Policy.

SMS Consent Notice: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service or messaging delivery, is permitted. All other categories exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties.

Age Restriction

Our website, services and SMS messaging program are intended for individuals who are at least eighteen (18) years of age. By using our website, booking a service or opting in to receive text messages, you represent and confirm that you are 18 years of age or older.

We do not knowingly collect personal information from anyone under the age of 18. If we become aware that a minor under the age of 18 has provided us with personal information, we will delete that information from our records as soon as possible. If you believe a minor has shared personal information with us, please contact us immediately at [email protected].

Information We Collect

We collect information that helps us provide our beauty services, communicate with you and operate our business. The categories of information we collect include:

Information You Provide Directly

  • Full name and date of birth (where applicable for age verification)
  • Phone number and email address
  • Mailing address or service location preference
  • Appointment preferences, service selections and stylist requests
  • Payment information processed through secure third-party payment providers
  • Messages, feedback, reviews or photos you submit to us

Information Collected Automatically

  • Device and browser type, operating system and IP address
  • Pages visited, time on site and referring website
  • Cookies, pixels and similar tracking technologies
  • Approximate location based on IP address

Information From Third Parties

  • Booking and scheduling platforms we use to manage appointments
  • Payment processors that confirm your transactions
  • Social media platforms when you interact with our profiles or run promotions

How We Use Your Information

We use the information we collect for legitimate business purposes, including:

  • Booking, confirming and managing your appointments
  • Sending appointment reminders, updates and changes
  • Responding to questions, requests or feedback you submit
  • Processing payments and issuing receipts
  • Sending promotional offers, updates and SMS or email marketing if you have opted in
  • Improving our website, services and customer experience
  • Maintaining business records and meeting legal or regulatory obligations
  • Preventing fraud, abuse and unauthorized use of our services

SMS Messaging Program

If you opt in to receive text messages from Souf Side Beauty Bar ATL, this section describes how that program works and how your information is handled.

How You Opt In

You may opt in to receive SMS messages by checking the SMS consent checkbox on our website forms, replying to a message we send you, providing your phone number during booking with explicit permission to text or texting our business number directly. The SMS consent checkbox is never pre-checked and is always optional. You can complete a booking or contact us without opting in to text messages.

Message Type and Frequency

By opting in, you consent to receive transactional and promotional text messages from Souf Side Beauty Bar ATL. Messages may include appointment confirmations, reminders, schedule updates, special offers, promotions and announcements. Message frequency varies based on your activity but typically does not exceed 8 messages per month.

Message and Data Rates

Message and data rates may apply based on your wireless carrier plan. Souf Side Beauty Bar ATL is not responsible for any carrier fees you may incur.

How To Opt Out

You can opt out of our SMS program at any time by replying STOP to any message you receive from us. After you reply STOP, you will receive a final confirmation message and will not receive further text messages from our program. To rejoin, you can reply START or sign up again through our website.

Help and Support

For help with our SMS program, reply HELP to any message or contact us directly at (470) 876-1100 or [email protected].

No Sharing of SMS Opt-In Data: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service or messaging delivery, is permitted. All other categories exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties.

How We Share Information

We do not sell your personal information. We share information only when necessary to operate our business, deliver our services or comply with the law. Categories of recipients include:

  • Service providers and subcontractors who help us operate, including booking platforms, SMS delivery providers, payment processors, hosting providers and analytics tools. These providers are bound by confidentiality and may only use your information to perform services for us.
  • Legal and regulatory authorities when required by law, subpoena or to protect our rights, customers or staff.
  • Successors in interest in the event of a sale, merger or transfer of business assets, subject to confidentiality obligations.

We do not share text messaging opt-in data, mobile numbers collected for SMS or related consent information with any third party for marketing or promotional purposes under any circumstance.

Cookies and Tracking Technologies

Our website uses cookies, pixels and similar tracking technologies to help the site function correctly, understand how visitors use our pages and improve performance. These technologies may collect information about your device, browser and browsing behavior on our site.

You can control cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of our website. We may use the following types of cookies:

  • Essential cookies required for core site functionality and booking processes.
  • Analytics cookies that help us understand how visitors interact with our site.
  • Marketing cookies that may be set by us or our advertising partners to measure the performance of campaigns.

Data Security

We implement reasonable administrative, technical and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration or destruction. These measures include:

  • Encryption of payment data through trusted third-party providers
  • Secure transmission via HTTPS for our website and forms
  • Access controls limiting employee access to personal information
  • Regular review of our security and privacy practices

While we work hard to protect your information, no system is 100% secure. We cannot guarantee absolute security, and you share information with us at your own risk.

Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy, comply with our legal obligations, resolve disputes and enforce our agreements. When personal information is no longer needed, we securely delete or anonymize it.

Your Rights and Choices

You have the following rights regarding your personal information, subject to applicable law:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request that we correct inaccurate or incomplete information.
  • Deletion: Request that we delete personal information we hold about you, subject to legal limits.
  • Opt-Out: Unsubscribe from email marketing using the link in any email or reply STOP to any SMS message.
  • Update: Update your contact information or preferences at any time by contacting us.

To exercise any of these rights, contact us at [email protected]. We will respond within a reasonable timeframe and may need to verify your identity before processing certain requests.

Third-Party Links

Our website may contain links to third-party websites, including social media platforms and our online booking provider. We are not responsible for the privacy practices or content of those websites. Please review the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services or legal obligations. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, provide additional notice. Your continued use of our website or services after changes are posted constitutes your acceptance of the revised policy.

Contact Us

If you have questions, concerns or requests regarding this Privacy Policy or how we handle your personal information, please reach out to us using the contact details below.

Souf Side Beauty Bar ATL

1973 Hwy 138 SE, Jonesboro, GA 30236

Call (470) 876-1100 Email Us
Souf Side Beauty Bar ATL Souf Side Beauty Bar ATL

Luxury hair, lashes, nails, makeup, skin care and barbering services in Jonesboro, GA. Powered by an all-female team.

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